Best Global Brands Online

A Look Inside Top Brands by Social Media Presence for 2009

Interbrand recently published their annual "Best Global Brands List" for 2009. It includes a list of 100 brands that were ranked based on criteria such as financial data, international scope, and their Economic Value Added.

At Sysomos, we decided to evaluate these brands with respect to their online presence for the same period of time - from the start of 2009 to today. We used our Media Analysis Platform (MAP) serviceto assess online mentions of each brand this year and the sentiment expressed for these brands. We then segmented these metrics by country.

Our results take into account the top 20 global Interbrand brands from the 2009 list. The goal was to identify how a ranking based on the buzz within social media relates or varies with respect to the rankings that Interbrand produced. We noticed the Interbrandrankings takes into account parameters unrelated to mentions in social media and online sentiment.

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